Stockholm, Sweden · originally Giza, Egypt

Engineer, storyteller,
perpetual learner.

I help teams solve the challenges that matter most to them. Currently at Datadog as an Enterprise Sales Engineer, working with organisations across the Nordics on observability and security.

About

Like you, a life in progress

I grew up in Giza and studied Computer Science and Engineering at the German University in Cairo, graduating in 2014. This gave me a technical foundation that I didn't fully appreciate at the time.

While studying, I got involved with AIESEC and spent a good chunk of my early twenties facilitating exchange programmes and travelling across the world. That period genuinely changed how I see the world. One of those exchanges brought me to Stockholm for an internship, and somehow, ten years later, I'm still here. I have a family, a mortgage, and a favourite fika spot. I'm grateful to be able to call Stockholm home.

Professionally, I've moved between engineering, product, and sales roles across industries. The thread running through all of it is the same: I like being in the room where technical complexity meets human decisions, and helping the two sides understand each other.

Work Experience

Where I've been

Enterprise Sales Engineer Mar 2026 – Present Datadog · Stockholm (Hybrid)
Supporting enterprise sales cycles across the Nordics for Datadog's cloud monitoring and observability platform. Technical advisor bridging product capability and customers' observability and security needs.
Sales Engineer, Nordics Aug 2024 – Mar 2026 Ingrid · Stockholm (Hybrid)
First dedicated SE for the Nordic region at a delivery experience SaaS company. Owned the full technical sales cycle from discovery through evaluations to close.
Sr. Enterprise Sales Engineer, EMEA Jan 2022 – Aug 2024 Detectify · Stockholm (Hybrid)
Technical single point of contact for enterprise deals across EMEA in web application security and external attack surface management. Advised stakeholders from CISOs to security engineers. Built automation scripts in Go and Python for internal workflows and customer demos.

Electrolux · Stockholm Jan 2016 – Dec 2021 · 6 yrs

Marketing Solutions Manager Feb 2021 – Dec 2021
Led the IT marketing solutions team across Electrolux Europe, managing external development vendors and driving budget and ideation for multiple digital initiatives.
E-Commerce Solution Lead Jan 2019 – Feb 2021
Solution lead for Electrolux's direct-to-consumer e-commerce webshop across European markets. Owned key product decisions and stakeholder alignment across a complex landscape of business units and software services.
Project Manager, Digital Transformation Jan 2017 – Dec 2018
Stream lead for marketing and e-commerce within an enterprise-scale digital transformation programme. Coordinated business analysis, development, testing and deployment across distributed teams.
Product Owner, Group Marketing Solutions Jan 2016 – Dec 2016
Defined and prioritised the feature backlog for an internal asset management and PIM web application within an agile scrum team.

Account Executive Sep 2014 – Dec 2015 Saatchi & Saatchi · Cairo, Egypt
Managed key client relationships for integrated ATL/BTL marketing and advertising campaigns, handling day-to-day strategy and operations.

Life outside work

What keeps me going

Court time

I'm in it for the fun and competition. I think it's highly addictive once you get into it.

Playing with fire

Fire flow arts is about as far from my day job as it gets, which is exactly why I love it. It's also how I've met some of the coolest people I know.

Into the woods

I'm on a hiking journey to become the real "Fjällfarsan".

Always tinkering

I like to dabble with tech to stay up to date. I try my best to not copy a line of code that I don't understand, but you gotta do what you gotta do sometimes.

Food is love

Some people eat to live, but I live to eat. Cooking is really important to me.

Restless by nature

Seeing how differently people live is the fastest cure for assumptions. I try to travel as much as life allows, and it never stops surprising me.

Writing

Things I think about

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Nothing published yet. Posts coming soon.